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Christmas may be the best-selling time for Albert Bartlett’s fresh potatoes, but when it comes to chilled, Valentine’s Day is when the love of the ready-made spud dish explodes, it says.

The supplier will make millions of chilled potato products in the run up to Valentine’s Day this week, at its factory in Airdrie, Scotland.

Specially crafted sides satisfy a surge in demand for dine-in meal deals at this time of year, making it unexpectedly the biggest event of the year for chilled potatoes. With consumers looking for delicious and convenient options to impress their loved ones (or treat themselves), rostis, parmentier and chips are all favourites – but luxury mash leads the way, it says.

Societal shifts around Valentine’s Day have expanded the market for chilled foods. The rise in popularity for self-care broadens the demand for at-home dining from a wider demographic.  

William Agnew, who oversees chilled production at Albert Bartlett, said: “Choosing a favourite product is like picking a favourite child - it’s impossible! But I must admit, I’m partial to a crispy on the outside, fluffy on the inside potato croquet.”

This Valentine’s Day, Albert Bartlett invites everyone to share the love—whether it’s through heart-shaped potato rostis or creamy mashed potatoes. After all, nothing says romance like a special dinner complete with a comforting side of spuds.

 

 

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