Seabrook turns up the heat with Fire Eaters PMPs

Two popular spicy snacks from Seabrook Crisps are soon to benefit from a new pricedmarked pack. Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag in a £1.25 PMP.

Claire Hooper, marketing director for Calbee UK, owner of Seabrook, comments: “Shoppers rely on Seabrook and our retailers look to us to drive snack sales – which is exactly what we have done with our Fire Eater PMPs. Spicy notes are a key trend, especially from brands that consumers know and love, which is why our Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are already a huge hit.”