Shanky’s Whip Irish Whiskey Liqueur has launched its first TV advertising campaign ‘Worth a Try’ this month in the run up to St Patrick’s Day in March.
It marks a major step for the brands global expansion plans designed to “grow awareness and fuel growth”.
Three adverts feature Shanky, the legendary horse-turned-ostrich-jockey, at home in County Cavan, Ireland, playfully discussing life with his race-ostrich. The creative aims to encourage viewers to ‘give it a try’ and educate on the flavour profile for the Irish Whiskey Liqueur via chit chat between the brand’s protagonists.
The ads will go live on YouTube, Hulu TV and across a multitude of channels in the US and South Africa on the DStv service.
Elwyn Gladstone founder of Shanky’s Whip said “We have been amazed at the success of Shanky’s Whip in the UK and around the world, which is down to the incredible taste and stand-out packaging. The spirits market is incredibly crowded with new brands and we have worked hard to differentiate ourselves from the crowd. These ads are just one part of our marketing mix which also includes consumer sampling, out-of-home advertising, social media and bartender outreach. Flavoured whiskey is a huge category and we think Shanky’s Whip, with its Irish provenance, is going to have major appeal, especially in the run up to St Patrick’s Day.”
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