SHS has today announced the acquisition of Shandy Shack, a pioneering brand in the mid-strength abv beer space. This new partnership promises to step-change Shandy Shack’s already strong current growth, helping it to “better reach the 40% of adults seeking to moderate their alcohol consumption with balanced, enjoyable options,” it says.
Prior to the acquisition, SHS Drinks and Shandy Shack collaborated to create the popular Raspberry Lager using Bottlegreen’s raspberry cordial. The product launched in June 2024 and featured integrated Bottlegreen branding on Shandy Shack’s packaging, along with joint promotional efforts across social media.
Andy Morris-Jinks, managing director of SHS Drinks, said: “We’re excited to welcome Shandy Shack into our brand family. The mid-strength abv market is seeing rapid growth as consumers seek options for low-tempo, relaxed socialising. Shandy Shack’s innovative and award-winning product range aligns perfectly with our vision for broadening our consumer base and tapping into emerging market trends.”
By integrating Shandy Shack into the New Ventures division, SHS Drinks will work closely with the Shandy Shack team to take the brand to the next level by igniting consumer awareness and broadening distribution next year.
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