SHS has rebranded its spirit-flavoured beers (speers) under the Dead Crow name.

First launched in January 2013, the rum-flavoured Cuvana has been changed to Dead Crow like its bourbon-flavoured counterpart.

The packaging has also been updated which features the variants more clearly as well as embossed globe around the neck which is to highlight SHS Drink’s intention to create a range of spirit-flavoured beers from around the world.

According to Nielsen, sales of speers have grown 92% in the past year to hit £28.1m value sales.

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