Frozen fizzy drinks brand Skwishee is launching its 2023 Bring Your Own Cup Day on Saturday 29th July. The brand claims that the event is anticipated to welcome thousands of Skwishee fans bringing their own cup to stores across the country. Skwishee encourages customers to get creative with their container of choice and fill up their favourite cup, fishbowl, astronaut helmet or something even wackier for £2.49 at over 200 partner stores.
Alongside the promotion, customers could be in with a chance of winning a year’s worth of Free Skwishee for submitting their selfies with the hashtag #skwisheebyoc and tagging Skwishee on social media.
“Skwishee is the only frozen drinks company that holds nationwide events such as Bring Your Own Cup Day and Free Skwishee Day,” says Skwishee boss Raza Rehman. “We are truly invested in driving footfall into our partner stores, creating enhanced brand exposure for Skwishee, and encouraging new customers into the stores through the hype of nationwide marketing.”
Both Free Skwishee Day and Bring Your Own Cup Day are free to the retailer and paid for by Skwishee. “Coming from a retail background ourselves, we know what it takes to help our stockists stand out and become destination stores, event-led marketing is what makes us disruptive in this industry,” says Rehman.
Bring Your Own Cup Day will run from 10 am until 7pm. The container a customer brings to store must be watertight, food-safe and clean. It must also fit within the 20cm cutout in-store so that it can fit under the dispenser.
Skwishee’s current flavour line-up includes Frozen Raspberry, Mad Mango, Wild Cherry and Redberrylicious, with a host of new flavours launching this year.
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