Mars Chocolate Drinks & Treats is expanding its range of Mars branded ice creams with the launch of Snickers White Ice Cream bar in the UK.
Despite a challenging 2024 for ice cream manufacturers, Mars has continued to outperform the overall market in value sales (+2%) and notably multipack unit (+5%) and value sales (+3%) which was its best performing sector for 2024, it says.
Kerry Cavanaugh, general manager, said: “The real driver of our multipack performance was the roll out of our new four pack Bounty, Twix and Maltesers ice cream bars, suggesting consumers are increasingly buying ice cream as a dessert or treat, rather than on the go.
“Snickers has long been a hero product of our range in the UK, and 13% of all multipack ice cream sales are a white chocolate variant, and coupled with the popularity of the Snickers brand, we see a great opportunity to appeal to ice cream and white chocolate fans alike with the launch of Snickers White Ice Cream bar this year.”
Snickers White Ice Cream bar is packed with real roasted peanuts, nougat and caramel, covered in a white chocolate. Snickers White Ice Cream bar multipacks are also available in convenience and wholesale channels with a multipack RSP of £2.50.
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