Limited edition Cherry Jellies Mini Loaves is the latest product to enter the market in time for Halloween. The Halloween Scream multipack (rrp £1) contains five mini loaves loaded with chopped cherry flavoured jellies, and there’s also a surprise jelly centre.
The new product joins terryifying Toffee Apple Scream flavour, which is bursting with apple and gooey flavoured toffee pieces.
Both of the spooky Scream range flavours come in the form of Lunchbox Loaves with eye catching Halloween-themed packaging, which are individually wrapped making them an easy snack to grab on-the-go or as a sweet after dinner treat. What’s more, they’re also under 101 calories per bar, making for a healthier treat.
Soreen’s marketing director, Liz Jacobs, says: “Back by popular demand, our Halloween range features a new Cherry Jellies flavour to delight our fans with highly impressive health credentials. The beauty of these snacks for parents is that they are delicious and treat-like for children, but also highly convenient as they are HFSS compliant, a great source of fibre and low in saturated fat. Therefore, an ideal healthy treat and a great alternative to sweets over the Halloween period. Plus, as they’re vegan friendly they can also be enjoyed by those who need to follow a dairy free diet.
“Our Cherry Jellies come in at just 94 calories and Toffee Apple Mini Loaves at just 101 calories, as well as being low in fat.”
Soreen claims that its share of Halloween sales in Cake grew at 15% in 2021, due to the brand’s rising popularity and growth within the sector.
“Retailers are now dedicating more space to Halloween in store and expanding their offering so we know this is a popular time and we can continue to refine and grow our range in line with this,” adds Jacobs.
“As sugar and fat content in diets continues to be scrutinised, our unique offering of squidgy, HFSS delicious mini loaves that are healthier than sugary confectionery has widened our appeal with consumers and retailers alike, unlike many other sweet treats.
“What’s more both our Scream range offerings are already HFSS compliant, therefore there’s no compromise on taste, which many other retailers are struggling to adhere to due to the impending restrictions.”
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