Sour Squad added to Wham offering by Barratt

Barratt has expanded its Wham brand with the new Sour Squad. 

Wham Sour Squad, which have a soft and squidgy texture in a range of sour flavours. These rocket-shaped super sour squidgy sweets come in four flavours, including the familiar Wham flavour of raspberry, along with apple, cherry and lemon.

Russell Tanner, marketing director said “Relevancy is key and we can clearly see that consumers are increasingly seeking out gums and jellies when buying sweets. That’s why we’re innovating to grow our presence in this space, an approach we believe will allow us to bring the distinctive and delicious flavours of our much-loved sweets to new audiences.”