Spar is adding a fully gluten-free range of sausages to its Spar Brand and rolling out redesigned packaging across its premium and standard lines.
The revamp and NPD is a response to current market trends for gluten-free products and the following lines are included in the range:
- Spar Butchers Choice Pork GF Sausage (rrp £2.35 / 8 pack)
- Spar Premium Cumberland GF Sausage (PMP 2 for £5 / 6 pack)
- Spar Premium Lincolnshire GF Sausage (PMP 2 for £5 / 6 pack)
- Spar Premium Pork & Brambly Apple GF Sausage (PMP 2 for £5 / 6 pack)
- Spar Premium Pork Chipolatas GF Sausage (PMP 2 for £5 / 12 pack)
- Spar Premium Pork GF Sausage (PMP 2 for £5 / 6 pack)
Dave Wright, Spar UK assistant brand manager, said: “The launch of our gluten-free sausage range not only taps into current growth in the gluten-free market, but also offers a fantastic opportunity for retailers. The range’s premium design and luxury feel follows the success of similar packaging across our own label lines.”
The launch will be supported by in-store POS, shop window adverts, bulletins and Spar Radio content. The complete range of gluten free sausages is available to Spar retailers now.
