Starbucks is adding to its Ready To Drink offering with the launch of a new Doubleshot Instenso range.
Doubleshot Intenso Black and Doubleshot Intenso Dark with a splash of milk are available in 200ml cans with an rrp of £1.99.
Made with a blend of three coffee ingredients – 100% Fairtrade Colombian Arabica coffee, Starbucks Signature Espresso Roast and green coffee extract - the two new additions to the Doubleshot range have been launched to help retailers tap into the Ready To Drink coffee category.
Arla Foods commercial marketing manager Michael Lomas said: “An important part of the soft drinks category, it is vital that Ready To Drink Coffee continues to innovate. This will allow us to keep pace with current trends and the increasingly busy consumer lifestyle. With a blend of three quality coffee ingredients, new Starbucks Doubleshot Intenso offers consumers a convenient way to enjoy a caffeine hit without worrying about what they are consuming in terms of ingredients and sugar content.”
Starbucks CPG EMEA Senior Marketing Manager Charlotta Oldham added: “With three coffee ingredients coming together in one chilled coffee drink, Doubleshot Intenso is perfect for those looking for an extra coffee boost in their day. We all have full on days where we need an extra kick to keep us going. Doubleshot Intenso has been specifically made with those moments in mind. Available in two varieties, Doubleshot Intenso Dark with a dash of milk and Doubleshot Intenso Black with no milk, customers have the variety they expect from Starbucks, all contained in a convenient, 100% recyclable aluminium bottle.”
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