Sterling cigarillos launched with menthol capsules

The king size cigarillos contain a Virginia blend tobacco and, unlike conventional cigarettes, are wrapped in tobacco leaf. Cigarillos are exempt from the ban on menthol cigarettes coming into force in May this year, and also legislation requiring completely plain packaging.

Rolling out across all channels this month, Sterling Dual Capsule Leaf Wrapped has a mentholated capsule in the filter, which existing adult smokers can click to release a peppermint flavour. The cigarillos join the successful Sterling Dual family, which has a sector share of over 40%, JTI reports.

The new line carries an rrp of £4.50 for a pack of 10 cigarillos. 

Ross Hennessy, Head of Sales at JTI UK, said: “We are committed to providing retailers with as much choice as possible by launching innovative new products that respond to current trends.

“We expect that Sterling Dual Capsule Leaf Wrapped cigarillos will become a popular choice for adult smokers and appreciated by those looking for value-for-money tobacco options.”