McCain is expanding its portfolio with an array of new products available in c-stores from the end of September. ● Sweet Potato with Rosemary & Garlic will enter the frozen vegetable sector, retailing at £1.99 for 400g. ● Roasting Potatoes basted in goose fat and Chunky Chips basted in beef dripping will be launched under the new Simply Gorgeous brand, which will be supported by a £3m marketing campaign. ● Winter Herb Wedges are the latest addition to the Seasonal Editions range, retailing at £1.49 for 750g. TEL 01723 580 261

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