Toffifee, the £12.1m brand (IRI), has launched a limited edition white chocolate flavour.
The limited-edition white chocolate features the classic hazelnut in caramel but with a light crème filling and topped with white chocolate. The 125g limited edition boxes of Toffifee white chocolate are available in grocery, convenience and wholesale channels.
Sitting alongside the brand’s original flavour, the new release is well placed to tap into the growing popularity of white chocolate, claims Storck.
Andy Mutton, managing director at Storck UK, says: “Toffifee is now the third fastest growing brand in the boxed chocolate category [ibid] and has a growing, loyal fan base. With white chocolate performing well with continuous growth (+14% vs YA) [IRI], this new launch will drive excitement within the confectionery category as well as incremental sales, making it a must stock for retailers.”
Rebecca Robert, marketing director at Storck UK, adds: “The new limited-edition pack not only taps into the popularity of white chocolate but also makes the perfect product to share with family and friends, capturing the attention of existing Toffifee customers as well as recruiting new shoppers.”
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