Suntory Beverage & Food GB&I (SBF GB&I) has partnered with five leading independent retailers up and down the country to ‘wrap’ their stores in the eye-catching branding of stimulation drink Lucozade Alert, which launched earlier this year.
The giant full-colour wraps cover the external windows of stores from Weymouth to Glasgow, making Lucozade Alert unmissable to passers-by aiming to drive awareness and sales of Lucozade’s biggest product launch in years. The five stores taking part are: Londis Weymouth in Dorset (pictured), owned by Steve Bassett; Londis Solo Convenience in Glasgow, owned by Natalie Lightfoot; Spar Hackenthorpe in Sheffield, owned by Sunita Aggarwal, Go Local in Bootle, Liverpool, owned by Lucy Costello; and Nisa Local, Tile Hill Lane in Coventry, owned by Paul Cheema.
Each display features brain teasers, product shots of both Tropical Burst and Cherry Blast and talks up the drinks’ key benefits - high caffeine, vitamin B3 and full flavour.
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