Sure has announced the launch of a new Invisible antibacterial anti-perspirant range.

The latest addition to the Sure Men and Sure Women portfolio will be supported by a £4m media investment. The new line-up combines the brand’s anti-marks formula with new antibacterial protection, to combat sweat, odour and marks.

The female variant of the Antibacterial deodorant features a fruity fragrance of pears and berries, whilst the male variant contains fresh and herbal notes. Both ranges offer alcohol-free 48 hour protection and also feature Sure’s MotionSense technology.

Emily Dean, senior brand manager for Sure at Unilever UK & Ireland, said: “We know that eliminating sweat, odour and marks are the top three considerations that consumers have when looking for an anti-perspirant. This latest offering from Sure aims to address all of these needs in an all-in-one solution. We are confident that this new range will increase brand penetration.”

The Sure Invisible Antibacterial range is available to independent retailers now and sold in 50ml roll on (rrp £2.19), 150ml (rrp £2.65) and 250ml formats (rrp £3.65).