Swizzels has launched new multi-flavoured skeleton-shaped Squashies Squeletons ahead of Halloween, set to help retailers drive seasonal sales this year.
Available in three vibrant skeleton shapes, the sweets come in three popular flavours - Sour Apple, Strawberry, and Orange. The limited-edition 120g Squashies Squeletons are now available for purchase in cases of 12, with an rrp of £1.15.
The sweet maker reports that its Halloween products grew by +26% last year outperforming total sugar confectionery at +18.4%*. (Circana, confectionery, value sales 52wks to 05/11/2023, total market)
Swizzells will also be offering its popular vegan variety range this Halloween, including the Scrumptious Sweets, Luscious Lollies and Curious Chews, with strong shelf visibility and individually wrapped sweets which are perfect for trick-or-treating. This year’s Halloween range also includes popular themed bags such as Monster Treats, Mummy Mix and Trick or Treat Lolly Mix.
Clare Newton, trade marketing manager at Swizzels, said: “Halloween has become one of the biggest shopping events for retailers, which has prompted Swizzels to introduce its new-for-2024 Halloween-themed Squashies. We saw a great opportunity to elevate the category and decided to shake things up with our uniquely shaped Squashies Squeletons, offering sweet fans a unique experience, perfect for those seeking a new flavour and texture adventure.”
The Swizzels range will be backed by a nationwide marketing campaign including cinema ads across Pearl and Dean venues, targeted Video on Demand spots, dynamic digital outdoor advertising and engaging in-store promotions.
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