British sweet manufacturer Swizzels has added Sherbet Dip to its selection of Minions-branded sweets.
Each vegan-friendly 23g sachet (RRP 50p) contains Fizzy Orange, Sour Apple and Tangy Berry sherbet flavours, plus a Swizzelstick for dipping. They are available in cases of 36.
Swizzels is eager to tap into the popularity of the sherbet dip category, which has an estimated worth of £3.7M (IRI) and has shown a value growth of 7% (ibid).
The firm will be supporting the launch with a targeted social media campaign in the summer.
The launch follows the 2022 debut of Minions Chew Bags and Minions Chew Bars.
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