British sweet maker Swizzels has joined forces with Premier League football club, Nottingham Forest FC, to offer fans a sweet treat as they cheer on their team during matches.
Two varieties of Swizzels’ popular Squashies will be available to purchase on The City Ground concourses and across hospitality areas on matchdays. The partnership will also see Nottingham Forest and Swizzels collaborate on activations across the club’s digital platforms, as well as in the Fan Zone.
Swizzels kickstarted its foodservice offering by partnering with Co-op Live earlier in the year, when it was named as official sweets supplier for the UK’s largest live entertainment arena.
Commenting on the partnership, Mark Walker, Commercial Director at Swizzels, said: “We’re excited to be partnering with Nottingham Forest to bring Squashies, the UK’s best-selling sugar confectionery hanging bags, to football fans to enjoy. It’s a great opportunity to bring something fresh and fun to fans and we look forward to working with Nottingham Forest on activations throughout the season.
The brand recently opened a new factory in Cheshire to keep up with the increasing demand for Squashies.
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