Swizzels has once again collaborated with Universal Products & Experiences to redesign the packaging for its Minions-themed Squashies, drawing inspiration from Illumination’s latest film, Despicable Me 4, which arrived in cinemas this month.
Minions Banana & Blueberry Squashies have steadily grown in popularity, proving lucrative for retailers. This success has prompted Swizzels to evolve the packaging in time for the latest film’s release, now featuring three different Minion character designs. Available in 120g bags, the Minions-themed Squashies are offered in 110g £1.15 pricemarked packs.
Retailers and wholesalers can maximise sales with vibrant seasonal displays provided by the sweet maker, themed around Illumination’s latest film in the world’s most successful animated franchise. To coincide with the film launch, Swizzels is running a social media campaign throughout the summer, targeting consumers with over 25 million Opportunities To See (OTS) and offering them a chance to win a vacation abroad of their choice.
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