Following on from the success of the brand’s agreed license with Universal, which included the launch of Minions-themed sweets, Swizzels is introducing Minions Very Berry Chew Bars for Christmas.
Featuring two new flavours: Strawberry & Blueberry and Raspberry & Blackcurrant, the vegan-friendly chew bars (RRP £1) come in vibrant packaging that features a different Minion on each product – with Christmassy colours to add even more to its festive aesthetic.
Swizzels states that customers will be on the lookout for any opportunities to stock up on seasonal sweets to fit in with themed parties and even secret Santa’s, so they are sure to be in high demand.
To make it easier to find, the firm says retailers should create a section in-store or online that highlights this range – in a high-footfall location that their customers will definitely walk-by, e.g. at the front of the store or end-of-aisle.
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