Takis get pricemarked packs for convenience channel

Takis is to launch a pricemarked pack into the independent and convenience sector.

Available to order via Booker Wholesale UK from 1 August, Fuego, Volcano and Dragon Sweet Chilli will be available in a 55g pack, price marked at £1.25.

Takis Marketing Manager Becky Allan said: “Launching our spicy rolled tortilla chips into the independent and convenience channel is an exciting next step in Takis’ ambition to heat up the snacking category. What’s more, the addition of PMPs will allow retailers to further profit from the impulse snacking occasion, where intense flavours, such as chilli and paprika, have their moment to shine[2] as spice is a key driver of impulse purchases. We know that 16-26 year olds are the age group most likely to purchase bagged snacks as a pick me up, reward, or to satisfy a craving, so this move ensures Takis is available to satisfy consumer demands whilst providing retailers with a revenue opportunity that will grow the category.”