Tangerine Confectionery is hoping its new Wham Rocket will set sales soaring.
The tangy treat comprises raspberry sour sherbet with a raspberry foam dipping stick and will maximise on the growing popularity of the sours market, which is up 15% year-on-year, claims the firm.
The launch will be supported by a marketing campaign, including PR and social media activity, which kicks off just in time for bonfire night.
Rrp: 45p
Tel: 01253 603 613
