Tango is bringing back a fan favourite, Tango Cherry Sugar-Free, this October.
The new and improved relaunch has been designed to help retailers excite the category and answer the demand for popular soft drink flavours.
Following the success of the brand’s continued innovation within its fruit flavoured carbonates portfolio, including Tango Mango and Tango Apple, the new and improved Cherry flavour aims to appeal to a wide range of shoppers – from consumers who already know and love the iconic flavour, to those who are on the hunt for bold new fruit flavours, including Gen-Z through to families.
Tango said flavour innovation is fundamental to keeping shoppers engaged with the fruit flavoured carbonates category. According to NielsenIQ RMS, cherry is the fourth biggest flavour in total carbonates, worth £309m.
The NPD is set to re-join the brand’s core portfolio, “meaning the product will help retailers drive their fruit flavoured carbonates sales over an extended period of time”.
Ben Parker Britvic’s retail commercial director in Great Britain said: “We know how important it is to keep innovating to keep shoppers interested and excited by the category and we are confident this one is going to be a hit in-store.
“We’ve ensured Tango Cherry is now also sugar free, with no compromise on its iconic flavour, enabling us to support retailers in offering shoppers soft drinks that lead with taste, just without the sugar. What’s more, the new flavour is available in a range of formats, to cater to take-home occasions as well as on-the-go moments, to ensure retailers can maximise their soft drinks sale potential with Tango.”
The launch follows Tango’s release of its popular Apple flavour in a sugar free format back in 2022, which has seen the SKU become the second biggest Tango flavour. Through this, Tango Apple Sugar-Free is now worth £29.8m, having experienced an increase in sales of 94.8% vs last year.
It will be available in a 330ml can (RSP: £0.80), 500ml plain bottle (RSP: £1.99), 500ml PMP bottle (RSP: £1.25), 2L bottle (RSP: £3.19), and multipacks of 8 cans (RSP: £5.29), 18 cans (RSP: £9.69) and 24 cans (RSP: £12.49).
The launch will be supported with PR, social, influencer and shopper media activity.
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