Tayto takes aim with darts coverage sponsorship

Tayto Group is launching its biggest-ever campaign for pork scratchings by sponsoring coverage of darts on Sky Sports.

The pairing of pork scratchings and darts kicks off with the World Matchplay tournament in Blackpool and continues all the way through to 3 January culminating in the epic finale of the World Darts Championship at Alexandra Palace.

Running across four major tournaments, this heavyweight campaign will be viewed by six million people delivering almost 300 million views, and will feature its Mr. Porky Original Scratchings, Mr. Porky Crispy Strips, and Midland Snacks’ traditional Hand Cooked Pork Scratchings.

“We’re incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship,” said Tayto’s marketing director Matt Smith. “Darts and pork scratchings are the perfect partnership. Helped by the ‘Luke Littler effect’, darts is on a roll, as are pork snacks as the fastest growing segment in Savoury Snacks.”