Terry’s has launched its first milk chocolate flavoured product, Terry’s Chocolate Milk Ball, in time for Christmas. The iconic brand will launch Terry’s Chocolate Milk Ball into all major retailers from September.
Renowned for its Terry’s Chocolate Orange, the brand is aiming to boost Christmas sales and drive its strategy to take the brand beyond simply orange. The product comes off the back of the success of launching its first non-orange SKU, the Mint Chocolate Ball, for Christmas last year.
With an rrp of £2, the new product launch is being supported through PR, social media, out of home, radio, digital ads and influencers, to drive awareness and trial. Alongside its Segsations, Chocolate Orange Truffles, Chocolate Orange Dark Ball, Chocolate Mint Ball and Chocolate Orange Bar, the brand is anticipating its most successful festive season to date.
Lorène Decam, senior marketing manager at Terry’s, said: “Terry’s is an institution, so anything we do needs to respect the love our customers have for it. We’re always very careful to balance innovation with the brand’s core. Launching a plain version is something most brands start with, but Terry’s will always be different. Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls. There’s a huge growth opportunity for the brand and the category.’’
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