New flavours have been unveiled for caffeinated-RTD brand WKD X.
Mango Passion, Dark Berry, and Blue Raspberry have been added to the range, available in 500ml cans.
All three WKD X fruit flavours will be available in both standard formats and £2.99 price-marked packs (PMP). Both the standard pack and PMP 500ml single cans will continue to be available in trade packs of 12 units.
SHS Drinks will be directly supporting trade partners through customer-specific social media, online advertising on retailer and wholesaler websites, and brand-led ads in key in-house publications and catalogues.
Alison Gray, head of brand – WKD at SHS Drinks, said: “Since its introduction, WKD X has attracted an overwhelming response from both the trade and consumers, and this next stage of development is all about helping customers further grow the enhanced RTD segment. The high energy/higher ABV segment is seeing massive growth – at a rate well in excess of the total RTD category – and we know that ‘newness’ is key to continuing to drive sales.
“Consumers want enticing new flavours and they want packs that look special and interesting so we’ve evolved our offering to better meet changing shopper needs. With three great fruity flavours, striking can graphics, a competitive £2.99 PMP option, and a comprehensive trade and consumer support package, WKD X is poised for a further step-change in sales.”
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