Three Robins moves to Scottish oats as part of brand overhaul

Three Robins has unveiled a new identity for its two oat milk lines, Barista Oat and Choccoriffic.

Its heritage is bolstered by the recipe change to Scottish oats – and its upcoming availability in 177 Scotmid stores, which is due later this week.

Initially launched back in 2022, conceived by mother-of-3, Karen Robinson, who was simply unable to source for her son a credible, plant-based milk that reflected met her low-in-sugar yet rich in nutritional integrity needs, she has now evolved her recipesvfurther by removing the last trace of added sugar in the original Chocolate Milk, whilst removing the acidity regulator from the Barista Oat Milk.

Three Robins has also now scaled sufficiently over the year to transition to 100% to best-in-class Scottish Oats, a long-standing ambition for Robinson. The goal has been to improve shelf standout and clearly reaffirm the brand’s Scottish origins.

Robinson explains: “We may be a new voice in the chiller but thanks to timely grants from the likes of Scottish Enterprise, Food & Drink Federation Scotland and Mission Ventures, we’ve been able to fast-track our range evolution.”