Natural snacking brand Trek has expanded its range of Protein Flapjacks with a Peanut Butter bar that will join the existing Cocoa Oat, Salted Caramel, Smooth Lemon, White Choc and Raspberry, Cocoa Coconut & Original Oat varieties.
Made with naturally gluten-free oats and covered in a layer of rich peanut butter flavoured topping, the 50g bar has an rrp of £1. The vegan snack contains 9g of plant-based protein.
Alice Boardman, Trek senior brand manager, says: “Trek has had a really strong last 12 months, despite the total category being hit by the pandemic, and has grown by +27.2% (IRI) with our Flapjack range being one of the main drivers of this growth. UK consumers are snacking now more than ever with 66% of UK adults snacking at least once a day [Mintel, 2019] and 77% of bars shoppers now looking for added protein [Trek/Natural Balance research]. So, it felt like the perfect time to launch our new Peanut Butter Protein Flapjack, taking inspiration from an increasingly popular and on-trend flavour.”
She continued: “Nutritional values and functional benefits are influencing our shopping choices more than ever with 64% of consumers now looking for healthier options [Glanbia Nutritionals, 2021], but half of consumers (49%) who snack are more likely to choose healthier products at home than outside of home (10%) [ibid], so we are delighted to be offering this new plant-based protein flapjack made with no artificial ingredients, suitable for both on-the-go and at home. Plant-based protein snacks have become popular among consumers looking for a natural energy boost, with 41% of people wanting a snack that provides energy or helps them refuel [Trek/Natural Balance research]. Brands are responding by replacing empty calories with functional ingredients and we’re proud to be launching the UK market’s first plant-based peanut butter flapjack.”
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