The UK’s largest confectionery distributor, World of Sweets, has launched a Trail Mix under the best-selling Bonds brand. The new range is part of a healthier initiative featuring more nutritious options for a selection of treats.
The Trail Mix lines come in small 25g snack-sized portions, and have an RRP of 70p, making them a perfect impulse option for shoppers looking for healthier snacks on the go. The mixes are available in three flavours - Chocolate Orange, Sticky Toffee and Banoffee Pie.
The Chocolate Orange Mix includes cranberries, milk chocolate covered raisins, blanched peanuts and cocoa dusted almonds. Sticky Toffee has dried dates, sultanas, caramelised peanuts and fudge pieces, while the Banoffee Pie Mix consists of dried banana chips, caramelised peanuts, dried diced dates and yoghurt coated bananas. All packs contain just 114 calories or under.
Kathryn Hague, head of marketing at World of Sweets, said: “This innovative new product combines healthier snacking with classic dessert flavours, offering health-conscious shoppers a delicious snacking option for when they’re on the go. In order to drive sales, we’re encouraging retailers to group their healthier products into eye-catching displays to provide shoppers easier navigation in stores.”
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