Coffee brand TrueStart has launched a new range of Cold Brew Coffees.
The brand uses recycled and biodegradable packaging and glass bottles that can be reused or recycled after use.
The range is available now (rrp £2.75 – 3.25) and includes: Original Black, Vanilla Coconut and Chilli Chocolate, the whole range is sugar free, 100% natural, zero calories, vegan and hyper-sustainable.
Helena Hills, ceo and co-founder of TrueStart, said: “We’ve been bowled over by the response to our vibrant new branding and products. We want to speak directly to Millennials and Gen Z with a brand that is full of personality and has the same attitude to life and ethics that they do. Coffee is ready for a challenger brand.
”TrueStart is working with quality food and convenience outlets as well as bars and other recreational venues to really put Cold Brew Coffee on the map, not only as a refreshing grab & go drink, but the perfect adult soft drink and even cocktail mixer. Our flavours are exciting but not weird, so they’re widely appealing and look great on shelf. We’ve also made sure that the drinks are all sugar free, vegan, 100% natural, zero calories and hyper-sustainable, because these trends are not an afterthought for our customers.”
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