Unilever UK has launched a compressed range of female deodorants.
Available in Sure Women (rrp: £2.19), Dove Women (rrp: £2.49) and Vaseline Intensive Care (rrp: £1.86), the 75ml cans will have less gas volume than 150ml cans but last just as long. Packgaging has also been reduced by 28%.
The launch will be supported by a £12.8m marketing campaign that includes TV, online, print and digital activity.
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