Vegan pioneers Strong Roots are launching a new product range into their line-up of healthy, plant-based foods. The innovative new Air Bites have been designed specifically for the air fryer, allowing consumers to create crispy, veg-packed bites in 10-12 minutes. They are pitched as a perfect afternoon snack, quick lunch or as an easy party platter pleaser.
Rolling out nationwide from next week, the Air Bites are available in three flavours - Crispy Spinach & Carrot, Crispy Pea & Lemon and Crispy Veg (all rrp £2.95). The range is available to independents via wholesalers including Direct Wholesale Foods, Stratford & CLF.
Packaged in recyclable gusseted bags, the Air Bites range is easy to stock and merchandise, whilst the bright packaging clearly sign-posts key product attributes to the consumer including that they are certified vegan, low in saturated fat and have no artificial colours or flavours. The climate footprint is also displayed on packs, showing all emissions, ensuring the brand continues to be fully accountable as a business.
Laura Smith from the supplier, said: “We create tasty, plant-based food for busy people and are thrilled to be further broadening our appeal with the launch of Air Bites. With the air fryer revolution continuing at pace, along with the demand for healthy, plant-based options, we’ve worked hard to create delicious, veg-forward recipes that are optimised for the air fryer. We believe there’s an exciting opportunity to reach new consumers, bring even more people into the frozen, meat-free category and widen usage occasions and we can’t wait to hear what our customers think.”
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