Ombar has launched a new bar format.
The Oat M’lk ‘countline’ bar is available in two flavours - Hazelnut Brownie and Salted Caramel (RRP: £1.75 / 42g bar).
Each bar is made with gluten free British ‘naked’ oats and will be available to independents via wholesalers including CLF as well as Suma from January, as well as Ombar.com.
Founder of Ombar, Richard Turner, said: “As oat m’lk chocolate pioneers, we are focussed on creating a planet positive product range with sustainability at the heart of everything we do. We were in fact the first chocolate brand on the planet to climate-label on pack. We never stop creating, and are really excited to be launching our new ‘countline’ bar range. We’ve chosen to launch with the #1 best selling bar in our current range - Hazelnut Brownie, and the on-trend flavour favourite, Salted Caramel. We know that indulgence and hunger-fill are key purchase drivers at front of store for impulse offerings, which is why we’ve created this new impulse range made with multiple textures. The hope is that this new addition to our successful Oat M’lk range will help not only to drive trial amongst a new audience, but unlock new distribution opportunities in more mainstream impulse locations.”
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