VK has announced the launch of Apple & Blackcurrant as the latest flavour to join its portfolio, following a successful crowdsourced activation, dubbed #WEAREFLAVOUR.
The #WEAREFLAVOUR campaign saw over 20,000 consumers engage in the nomination process. The four flavour finalists included Peach & Lychee, Pineapple & Coconut and Lemon & Lime - with the latter narrowly missing out following a significant share of votes.
Apple & Blackcurrant was ultimately crowned the consumer favourite, receiving over 40% of the final vote and establishing itself as the clear winner.
Apple & Blackcurrant will join VK’s portfolio, alongside existing flavours such as VK Blue, Orange & Passionfruit and Tropical Fruits, and is available in 275ml and 70cl bottles.
Senior brand manager for VK at Global Brands Holly Bolus said: “Our consumers have spoken and Apple & Blackcurrant is officially the newest flavour to join the party! Available just in time for the summer season, it’s the perfect refreshing option whether it’s a sunny BBQ, classic night out or enjoying the Euros.
“Our latest NPD not only complements the classic VK range, but also aligns with evolving flavour preferences among Gen-Z drinkers. The pairing of Apple & Blackcurrant is a flavour combination to watch across the category this year.”
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