Water brand Volvic has refreshed its Touch of Fruit Sugar Free range with the launch of a Kiwi & Lime flavour.
Available in a six-pack of 1.5l bottles, the new variant contains just four calories per serving, in keeping with the other seven flavours in the range.
The flavour combination was handpicked by consumers via a social media poll, which was posted by popular social media star Kyron Hamilton to his huge following. Known for his hilarious ‘Teacher Series’ videos that emulate the classic British school experience, Kyron encouraged his loyal fanbase to decide the future Touch of Fruit flavour, which was none other than an exotic green combination to complement the summer heat.
Volvic’s Touch of Fruit Sugar Free range has grown +46% vs 2YA in value sales (IRI) and 62% of the volume of last summer’s popular flavour innovation, Peach & Raspberry, was incremental to the Flavoured Still Water category (Kantar).
Gemma Morgan, category marketing director beverages at Danone, said: “We’re thrilled to be launching this brand-new Kiwi & Lime flavour in the Volvic Touch of Fruit range following the strong market performance of last spring’s Peach & Raspberry launch. We continue to see consumers trying out new flavour combinations and it was particularly interesting to put the selection of this new flavour in the hands of our consumers with a social media vote. We’re excited to see more customers reach for our sugar free alternative and to stay hydrated while enjoying the delicious, flavoured water taste!”
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