Walkers is teaming up with Heinz to launch three limited-edition sandwich inspired flavours.
Inspired by some of Britain’s favourite sandwich combinations, Walkers Sausage Sarnie with Heinz Tomato Ketchup flavour, Cheese Toastie with Heinz Baked Beanz flavour and Roast Chicken with Heinz Mayonnaise flavour are all non-HFSS. The NPD will be available in a range of formats, including a 45g grab bag (RSP: £1), 70g PMP (RSP: £1.25) and 5pk multipack (RSP: £1.65). The launch will be supported by Walkers’ 360, multi-million CrispIN vs CrispOUT campaign, running from 5 August for 13 weeks with TV, shopper, digital, social and PR activity.
Walkers senior marketing manager Stephanie Herbert said: “We are delighted to be partnering with the iconic brand, Heinz, to support retailers in offering innovative, taste-led NPD that will get their shoppers talking. The partnership will support retailers in maximising their sales potential around the lunchtime occasion, which is set to drive appeal to a wide range of consumers.”
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