Walkers is launching a new TV advert continuing its celebration of its more unusual flavours, and the regions in which they’re loved.

The advert tells the story of the great lengths snack lovers will go to for their favourite, aiming to drive awareness and trial of the flavours. The advert first aired on September 1, as Walkers continues to mark its 70th anniversary by championing six of its flavours and the respective region where they sell above the national average.

The TV advert opens with a Scot demonstrating his love for Walkers Pickled Onion by getting a tattoo of an ornate love heart with the words ‘pickled onion’ in the centre. 

The ad also shows that Beef & Onion is adored in the Welsh valley, smoky bacon is loved by Leicester and Marmite is the choice crisp of Cornwall. The creative comes to a close with Gary encouraging snack fans to ‘try them all’ to be in with a chance of winning £5,000.

The regional favourites campaign is also being supported by a heavyweight marketing campaign, including digital and in-store advertising, commencing in September.