Walkers is pegging its latest Crinkles line as the biggest category launch of the past five years. Crinkles promise 'more flavour in every groove' and come in four flavours: simply sea salted; Cheddar & onion; salt & malt vinegar; and sweet chilli. The Crinkles launch will be backed by a multimillion pound marketing campaign including a TV advertising burst featuring Gary Lineker.

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