As part of its partnership with the UEFA Champions league, PepsiCo is reinforcing its commitment to supporting football and enhancing fan experiences with an unmissable on-pack promotion on Walkers Max.
Kicking off from 20 January and running until 23 March, the competition features on promotional packs of Walkers Max in 140g, 70g and 50g, and offers football enthusiasts the chance to win a UEFA Champions League final experience in Munich, along with merchandise.
There are 1,610 instant win prizes up for grabs prizes, including 1,330 UEFA Champions League hoodies and 280 UEFA Champions League footballs. The grand prize includes two trips for two to the final on 31 May, with tickets, travel, accommodation and £500 spending money. To enter, shoppers simply need to purchase a qualifying pack of Walkers Max and follow the instructions provided for their chance to win.
Wayne Newton, senior marketing director, said: “Football is a cultural moment that brings people together, and Walkers Max wants to be at the heart of these occasions. With this promotion, we’re not just offering shoppers a chance to win incredible prizes, we’re also elevating matchdays and cementing Walkers Max as the go-to snack for football enthusiasts.”
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