Walkers Sunbites has unveiled a new pack design that it hopes will draw consumer attention to the brand. The new packaging will be supported by a multi-million pound campaign that will include TV, press and internet advertising which will run for two months. At the same time, a new cheddar & caramelised onion variant has been added to the range with the aim of driving further growth in the better for you segment of the snacks category.

tel: 0118 930 6666

Topics