Weetabix On The Go is going big with a new multi-channel marketing campaign as it continues to grow penetration and distribution.
As part of Weetabix’s £10m masterbrand investment and continuation of its ‘Have You Had Your Weetabix?’ campaign, Weetabix On The Go will return to TV throughout May and July.
Designed to tap into the busy lives of consumers, Weetabix On The Go has also partnered with WHSmith Travel - offering shoppers the chance to win back the cost of their commute. The ‘Win Your Commute’ promotion runs from 9 May – 5 June 2019 and will be supported with on-shelf and digital media (Full details below*).
Further targeting those on the move, Weetabix On The Go has also partnered with retailers, including MFG, Shell and Rontec to strengthen it’s in-store presence at more than 1,500 forecourt stores across the country.
Gavin Loftus, head of brand at Weetabix On The Go, said: “It’s an exciting time for us, we are focusing more than ever on making sure our product is available when shoppers need it most. Building on our stellar grocery distribution we are reaching out to all forms of travel, high street and impulse outlets, ensuring our breakfast drinks are top of mind for consumers and available whenever and wherever they want them.
“All of our mornings are getting busier, so being able to grab a tasty, convenient and nutritious breakfast has never been higher on the agenda. Our media and retailer partnerships will help us to reach out to all on the go adults.”
* Prize based on the average UK yearly commute cost according to the YouGov survey March 2019. Purchase a bottle of Weetabix On The Go (Chocolate, Vanilla or Strawberry flavours only) and text the word ONTHEGO to 66777 to be entered into the prize draw. Offer only available in selected WHSmith Airports, Railway Stations and Hospital Stores. While stocks last. Full terms and conditions apply and proof of purchase required. Prize draw open to GB residents 18 or over only. Promotion period is 09/05/19 to 05/06/19. Mobile phone required. Text is charged at standard network rate. Prize: 1 x £1,250 cheque. Max 1 entry per eligible person per week. Full T&Cs available at www.weetabixonthego.co.uk/whsmith.
