Werther’s Original has expanded its range with the launch of Werther’s Original Chocolate Covered Caramels.
Available in 14x 100g shelf-ready packaging at RSP £1.25, Werther’s Original Chocolate Covered Caramels will be supported by in-store promotions, digital campaigns and social media activations to drive awareness and trial of the new product.
According to IRI, chocolate caramel sweets are outperforming category growth of 20% YoY and they said Werther’s Original is well positioned to tap into this demand with its new premium offering and drive growth within the category.
Andy Mutton managing director at Storck UK said: “We know that caramel remains a popular flavour within the sugar category and chocolate covered caramels are also seeing growth. Our latest NPD is set to drive excitement within the category, appealing not just to our existing, loyal customer base but also bringing new consumers into the category.”
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