Hard seltzer RTD brand White Claw is starting a new wave in the UK with the unveiling of its first-ever vodka.
Launching at uk.whiteclaw.com on 20th September 2024 and Amazon in October, the new NPD is set to “make a splash on the UK spirit scene”.
The new 700ml vodka will be available in four varieties; premium (unflavoured), black cherry, pineapple and mango.
The premium (unflavoured) vodka comes at a 40% ABV and its flavoured vodka spirit drink comes in at 30% ABV.
The flavours have been expertly designed to be mixed with any of White Claw’s refreshing hard seltzer range, allowing drinkers to create a customised mixture to suit their own unique taste buds - resulting in multiple possibilities of flavour pairings and unique combinations.
“With significantly less sugar than other flavoured vodkas, White Claw’s one-of-a-kind process brings out the natural sweetness of 100% American grain, reducing the need for additional sweeteners and eliminating the need for syrupy mixers,” said the brand.
Michael Dean marketing director UK at White Claw said: “We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions.
“Our Triple Wave Filtering process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled. By harnessing the power of the ocean, we’ve created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences.”
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