Confectionery distributor World of Sweets is launching Candy Realms: an “affordable” children’s confectionery brand featuring sharing bags, candy cups and giant cables.
The packs are fronted by four Realm Rulers: The Llamacorn; Pearl & The Mermaids; Captain S.Pace; and Chompasaur.
The first additions to the range are Under the Sea and Over the Moon confectionery pouches (rrp £4) made with recycled packaging. Each resealable share bag is filled to the brim with themed Pick n Mix. The Under the Sea pouch features BUBs Sour Octopus’, Kingsway Bubblegum Mermaids, Kingsway Giant Dolphins and Kingsway Jelly Sharks.
The Over the Moon share bag is filled with an outer space themed mix of Peach rings, Kingsway Space Mix, Kingsway Monsters and Flying Saucers.
The Candy Realms Fizzy Mix Candy Cup (rrp £1.99) takes shoppers into the world of the enchanted forest with sour coated pick n mix jelly sweets and marshmallows.
The innovative packaging is made from 30% recycled material that is curbside recyclable.
Measuring 30 cm long Llamacorn Giant Cables (rrp 30p) are another new release from the Candy Realms brand.
Kathryn Hague, head of marketing at World of Sweets says: “We are really excited to be launching the brand new children’s confectionery range Candy Realms.
“The products have been designed with children in mind, with a range of products that will appeal to both younger customers with an active imagination or parents and family members looking for something both age appropriate and tasty.
“The Share Bags, Candy Cup and Giant Cable will soon be joined by even more exciting product drops which we can’t wait to share with our customers and other retailers.”
World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels.
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