Functional drinks company Wow has unveiled a brand makeover, including a new pack design across its range of wellness beverages.

The company’s 12-strong line-up includes Wow Chia Seed Drink (rrp £2.50 per 250ml bottle) and Wow Activated Charcoal Drink (rrp £1.90 per 250ml bottle). All skus will feature Wow’s new logo shaped like a pair of glasses.

The logo is an integral part of the brand’s new identity to attract more millennial and mainstream consumers and will feature across digital, social, out-of-home, packaging and events activity.