Yakult Light rebranded to Yakult Balance

Yakult has announced that Yakult Light will become Yakult Balance across Europe, including the UK.

At the same time as rolling out Yakult Balance, the brand is rejuvenating the packaging across its portfolio - Yakult Original, Yakult Plus and Yakult Balance.

The launch of Yakult Balance will be supported by PR, broadcast media, digital, shopper marketing and OOH activity.

Hiroaki Yoshimura, MD for Yakult UK & Ireland said: “We know that looking after one’s wellbeing can feel like a juggling act for many consumers. With Yakult Balance, we hope to provide consumers a simple small step to support their daily wellbeing while delighting their taste buds.

With taste and health continuing to be top priorities for consumers, we’ve ensured that the new packaging puts the nutritional benefits and flavours front and centre in an approachable, eye-catching manner.”