Flavoured milk drink brand Yazoo is bringing its Choc Mint variant back to UK shores.
Previously available as a limited-edition in 2018, Yazoo Choc Mint is back as a limited edition for 2023. The drink is available in standard and ‘2 for £2.20’ pricemarked packs of 400ml in convenience and wholesale, with an additional one-litre larger pack also available from early March.
The drink’s packaging has been designed by up-and-coming artist and illustrator Tomas Dogg who won the brand’s ‘Find a Designer’ social media campaign last year and designed 2022’s Choc Caramel limited edition packs.The new flavour will be supported by a fully integrated marketing campaign which includes print and digital advertising, social media support, competitions, and in-store activations.
As part of the brand’s on-going sustainability commitments, all Yazoo bottles are manufactured from 100% recycled PET and feature an easily peelable sleeve to make removal and accurate kerbside recycling even easier. Additionally, all the cocoa used in Yazoo’s chocolate products has also been certified by the Rainforest Alliance.
Brand manager Maren Fuhrich says: “We’re into our sixth year of limited-edition launches, and we’re thrilled to bring back Yazoo Choc Mint by popular demand! Our consumer-led pack design was really well-received last year and we’re looking forward to creating even more fun, positivity, and engagement with our audience, especially as the world today brings challenging times for many consumers. Yazoo is an affordable, refreshing treat that everyone can enjoy at any time.”
“Choc Mint was a huge hit with Yazoo fans when it first launched. It sold the most volume out of home of all our limited-edition flavours and we know it attracts up to 30% incremental shoppers and purchases across the category [IRI]. As market leader, we also know that when we introduce innovation, we drive the category overall, and we’re sure that Choc Mint will be another hit with shoppers and retailers alike.”
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