Yazoo is introducing chocolate to its No Added Sugar range, making it the UK’s first chocolate milk drink with no added sugar or artificial sweeteners.

Chocolate is already Yazoo’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several years of research and development to ensure the same great taste. The product was blind-tasted with children aged 5-9 years old to confirm consumer appeal. 74% scored the product positively (April 2017, n=79 children)

Chocolate is now available to retailers in addition to the existing strawberry and banana.

As with the current No Added Sugar flavours, Yazoo No Added Sugar Chocolate contains no more sugar than a glass of semi-skimmed milk. It is also a natural source of calcium and protein.

Richard Duplock, marketing manager for Yazoo at FrieslandCampina, said: “Chocolate No Added Sugar is a really exciting new launch for Yazoo. Developing the right chocolately flavour took some time for our innovation team to perfect, but we’re absolutely delighted with the end result.”

The chocolate launch will be supported with an ATL and BTL campaign. The new flavour message will be included in cinema, radio, digital and shopper activity.