Yazoo has unveiled a new, HFSS-compliant, indulgent milkshake format: Thick N’ Creamy.
The first permanent NPD from the brand since 2016, Thick N’ Creamy 300ml will be available in grocery and convenience channels from mid-September in two flavours - Indulgent Chocolate and Creamy Strawberry.
The bottles are made from 100% RPET with tethered caps and new, easy peelable sleeves.
The launch will be supported by marketing investment of over £150k, comprising organic social, paid digital, in-store support and in-depot POS.
Brand manager at Yazoo, Maren Fuhrich said: “Within the flavoured milk sector, the indulgent subset is of growing consumer interest, and Yazoos position as number one, combined with Yazoo’s core 96% brand awareness means we are in the perfect position to bring light and lapsed buyers back into the category, and further boost its value. After all, if anyone knows how to deliver a great-tasting flavoured milk with wide appeal, it’s us!”
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